Flat Preloader Icon


June 19, 2021

According to Pulitzer-prize-winning reporter and New York Times bestselling author Charles Duhigg, the answer to that question is a resounding yes – or at least “yes” most of the time. That is because the habits that run us are often rooted in our unconscious. Although there are ways to bring the unconscious to light, the vastness of that “terrain” renders parts of it unknowable.

The good news is that, despite this aspect of unfathomableness, enough can be known to control the power of habits in our lives.

This book, based on groundbreaking research, shows how we can become consciously aware of the source of those habits hidden from us. It sheds light on discovering the cues that trigger them and the rewards that sustain them, and, in doing so, puts the power of control back in our hands. In short, it is a valuable, scientifically sound tool for transforming our businesses, our communities, and our lives.